Template

WORKING TITLE

summary text

intro

SET UP

• what happened?
• why is it relevant?
• something personal

SECTION 1: back story

• what happened before
• why you decided to do something different

• takeaway

• Nut-Graph?

SECTION 2: what changed, or what new thing did you try?

• what changed/what you did differently
• what you thought the outcome would be
• takeaway

SECTION 3: what were the results?

• what was the outcome?
• any surprises?
• takeaway

How to apply this to your business

Conclusion

• repeat to stick