- what happened?
- why is it relevant?
- something personal
SECTION 1: back story
- what happened before
- why you decided to do something different
SECTION 2: what changed, or what new thing did you try?
- what changed/what you did differently
- what you thought the outcome would be
SECTION 3: what were the results?
- what was the outcome?
- any surprises?
How to apply this to your business
- repeat to stick